EMC Monday Mastermind Recap: How to Become a Real Estate Digital Marketing Powerhouse with Krista Mashore
- Colby Casoria
- Apr 1
- 3 min read
Did you miss this week’s powerhouse EMC Monday Mastermind session with real estate icon Krista Mashore? No worries—we’ve got your cliff notes right here. In this high-energy, insight-packed hour, Krista, a top 1% real estate agent, coach, and digital marketing queen, gave a tactical masterclass on how REALTORS® can dominate their markets through strategic branding, video content, and lead generation systems.
Whether you want to grow your sphere, close more deals, or finally get consistent with video marketing, this recap breaks down everything you need to know from the call—without having to watch the full recording:
🔥 Introduction: Who is Krista Mashore
Krista Mashore proudly boasts:
2,300+ homes sold as a solo agent
Top 100 Realtor (per WSJ)
7x bestselling author on digital marketing and mindset
Krista kicked off with a powerful truth: "You are not in real estate. You are in marketing." In today's shifting market, differentiation and visibility are everything.
🧠 Mindset is the Foundation of Success
Krista emphasized that marketing begins with mindset. Too many agents struggle with:
Fear of being judged
Imposter syndrome
Paralysis around content creation
✅ Key takeaway: If you want to succeed, you must think like a business owner, not just a salesperson. Start acting like a media company that happens to sell homes.
🏗️ The Real Estate Sales Cycle: Krista’s “House Framework”
Krista walked us through her powerful breakdown of the real estate sales cycle, likening it to building a house:
Mindset – Foundation of all success
Marketing – Creates brand awareness and demand
Lead Generation – Attracts prospects
Lead Nurture – Builds trust through consistent value
Conversion – Easier sales come from smart nurture
Results – Client care, referrals, retention
"If you're only showing up when people need you, you're too late. You need to be known before you're needed."
📢 Stand Out with the 4 Key Marketing Principles
To break through the noise, Krista outlined the four pillars of powerful marketing:
Recency – Share current, timely information
Relevancy – Make your content personally meaningful
Proximity – Talk about what’s close to home
Differentiation – Do what others aren’t
“Consumers want local. They’re obsessed with real estate—especially in their area.”
🎯 Strategy Spotlight: Becoming a Community Market Leader
Krista revealed her #1 strategy for market domination: own a neighborhood.
✅ What it looks like:
Choose a target subdivision
Create monthly market update videos
Mail branded postcards with QR codes
Build a neighborhood funnel (landing page with community info, home stats, and resources)
“I built back a 100+ deal/year business by becoming the go-to expert in just TWO neighborhoods.”
She demonstrated an example landing page that wowed agents with its professionalism and hyper-local detail—perfect for listing appointments or online lead follow-up.
📹 How to Start Using Video (Even If You’re New)
Agents expressed fear around getting on camera, but Krista shared how to overcome that fast:
Start with video text messages to your sphere
Be casual and personal—no pitch, no perfection
Aim for 10 video texts/day to build relationships
✅ Fun stat: One minute of video is worth 1.8 million words in terms of trust and impact.
“This is how new agents can beat top producers—by being visible and providing consistent value.”
💡 Bonus Tactics You Can Implement Today
CMA Drop-Off Strategy: Deliver printed market updates + a QR code linking to your neighborhood funnel.
Open House QR Boxes: Let buyers and sellers scan for instant access to neighborhood data and your resources.
Video Follow-Ups: After every call or meeting, send a custom video recap to build deeper connection.
🗓️ Special Invitation: 3-Day Branding & Marketing Bootcamp
Krista invited everyone to her virtual event:
🗓 April 21–23, 2025
🕗 8AM–1PM PT
Learn how to:
Build a personal brand that attracts leads
Leverage video + funnels for client conversion
Stand out as the local authority—even in a crowded market
“You have so much potential in this business. The more you serve, the more you sell.”
🚀 Final Words of Encouragement
Krista’s energy was contagious, and she left everyone feeling fired up to take immediate action—whether that’s recording their first video, picking a farm neighborhood, or sending out 10 video texts tomorrow.
Your mission this week:
✔ Choose a neighborhood
✔ Shoot a 2-minute market update video
✔ Share it with your list or on socials
✔ Track the responses—and keep going
🎯 Want More Every Move Collective Masterminds?
Join us every 2nd and 4th Monday to connect with top agents, coaches, and marketers who are changing the game.
📩 Subscribe on YouTube📆 and Book a private call with Eva & Colby
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