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10 Ways to Increase Your Real Estate Production 📈 — Featuring Blair Eastman "Priester"

At Every Move Collective’s recent Monday Mastermind, special guest Blair Eastman-Priester, an active-duty Army officer and high-producing solo REALTOR®, shared the powerhouse habits, tools, and strategies that helped her close 104 deals in one year while juggling a full-time military career.


This post breaks down her full presentation into key sections so you can learn, take action, and thrive in your business today.


1. Adopt a CEO Mindset


Blair emphasizes a major shift: Stop thinking like a salesperson and start thinking like a business owner. That means:


  • Blocking off weekly CEO time to review your numbers and systems

  • Creating a backwards plan: Set your yearly goal, then break it down into monthly, weekly, and daily targets

  • Focusing on what you do best and outsourcing the rest (e.g., hire a TC or showing assistant)

“You’re not just selling homes—you’re running a business.”

2. Set Weekly Non-Negotiables


Discipline and consistency are key.


  • Use Google Calendar to time block key revenue-generating activities like lead gen, follow-up, and market research

  • Treat your calendar appointments with yourself like client meetings: non-negotiable

  • Prep the night before to hit the ground running—productivity starts with preparation

“Your success is found in your daily agenda—not just your yearly goals.”

3. Power Up Your Follow-Up


Most agents stop following up after 1-2 touches. Blair says success happens around the 5th+ interaction.


  • Reconnect with past clients by simply texting “Hey! Just checking in.”

  • Use organic voice messages or short videos to make follow-ups personal

  • Set up follow-up systems (7-, 14-, 30-day) using tools like KVCore or Follow Up Boss

“Fortune isn’t just in the follow-up—it’s in the consistency.”

4. Run Your Business Like an Investor


Teach clients to build wealth, not just buy homes.


  • Use simple language to help first-time buyers think like investors

  • Introduce tools like DSCR loans or VA house hacks

  • Host buyer-to-investor workshops to position yourself as a wealth strategist

“You should be buying more homes than cars—because your homes will pay for your cars.”

5. Host Local Events to Build Trust & Visibility


Face-to-face interaction is unmatched.


  • Rotate quarterly events: 1st-time homebuyer workshops, veteran seminars, investor classes, client appreciation events

  • Record and repurpose event content for social media

  • Think long-term: Build your reputation as your client’s lifetime REALTOR®

“Your brand is what people say about you when you’re not in the room—give them something to talk about.”

6. Create and Post Weekly Video Content


Blair’s take: Visibility = Credibility.


  • Start with short, authentic videos—even filmed in your car

  • Use TikTok to build a following and repurpose that content on IG, Facebook, and YouTube Shorts

  • Don’t wait for perfection—start where you are with what you have

“Instagram is polished, TikTok is personal. Just show up as you.”

7. Build a Referral Army, Not Just a Database


It’s not about how many contacts you have—it’s about how well you nurture relationships.


  • Be top of mind when someone thinks “real estate”

  • Ask happy clients and referral agents for Google Reviews

  • Provide a white-glove experience so people want to refer you again and again

“Referrals are earned, not given.”

8. Leverage for Growth


You can’t scale alone. Blair emphasizes:


  • Hire TCs, VAs, and admin support to save time

  • Use low-cost overseas help (as low as $5/hr) to manage databases, CRM tasks, and client touchpoints

  • Focus on what only you can do, and delegate the rest

“If you want to go fast, go alone. If you want to go far, leverage.”

9. Master Your Local Market—and Control the Narrative


Blair challenges REALTORS® to be hyper-local experts.


  • Don’t just repeat what the media says—use your stats to dispel myths

  • Stay informed with podcasts and market updates

  • Empower clients by educating them based on what’s happening right now in your town

“You don’t just report the market—you shape the narrative.”

10. Build for Legacy, Not Just Volume


Focus on sustainable systems and serving your clients long-term.


  • Set 5- and 10-year goals, then reverse-engineer them into daily action steps

  • Remember, success is a marathon—not a sprint

  • Prioritize systems and self-care to avoid burnout

“Sustainable success beats burnout every time.”

🧠 Final Takeaway


Blair’s message is loud and clear: You don’t need more leads—you need better systems, stronger relationships, and a CEO mindset.



Ready to take your business to the next level? Join us at the next Every Move Collective event and surround yourself with agents who are doing the work and lifting others as they climb.


✅ NEXT STEPS:


Let’s grow your business—together.


 
 
 

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